Solana recolors Ferrari’s Luce in purple-teal as shares fall

Solana’s official X account posted an edited image of Ferrari’s Luce recolored in the blockchain’s purple-to-teal gradient with the caption “Fixed it” hours after Ferrari unveiled the car in Rome. The post appeared the same day Ferrari shares fell more than 6% in Milan trading.

Ferrari revealed the Luce on May 25 in Rome. The four-door, five-seat vehicle is the company’s first all-electric production model and was developed with LoveFrom, the design studio led by former Apple design chief Jony Ive and designer Marc Newson.

The Luce uses four electric motors producing more than 1,000 horsepower, has a top speed above 310 kph and a claimed range of over 500 kilometers on a 122 kWh, 800-volt battery. Ferrari filed more than 60 patents tied to the vehicle. The car is priced at €550,000 (about $640,000), with deliveries expected in the fourth quarter of 2026. CEO Benedetto Vigna called the Luce “the result of five years of work.”

The Solana edit was purely visual. The account recolored Ferrari publicity images and added the single-line caption; it did not alter the car’s engineering or specifications. The post placed Solana’s brand colors on a widely known model and drew attention on social platforms.

Solana is a blockchain network known for competing on transaction speed. Market observers have noted recent selling pressure from large holders and institutional repositioning in crypto portfolios, even as interest in the project has grown.

Some analysts cautioned that the Luce’s unconventional design and Ferrari’s stated intent to attract buyers new to the brand could affect the company’s premium valuation. Ferrari confirmed it will continue to sell six-, eight- and twelve-cylinder models alongside the Luce.

The timing of Solana’s post, shortly after the Rome reveal and on a day of share weakness, drew additional attention on social and crypto channels.