Trump Media to sell Truth API for up to $1.2M a year

Trump Media plans to offer Truth API, a paid data feed that delivers machine-readable posts from the president and senior officials to institutional clients in milliseconds. The company intends to make the service available on Aug. 1 and says the feed will include an archive of posts dating to 2022. Reported prices reach $100,000 per month, or $60,000 per month on a three-year commitment.

The feed routes public posts from a limited set of high-ranking accounts directly into customers’ systems, bypassing mobile push notifications and public scraping. The initial stream is described as covering roughly ten accounts belonging to the president, the White House and senior administration officials. Subscribers would receive text formatted for automated processing so language classifiers, risk models and execution programs can act without waiting for human review.

Trump Media has promoted the product to high-frequency and algorithmic trading firms, financial newsrooms and other institutions that monitor market-moving information. The company has said the authorized connection will be more reliable than third-party scraping and that the historical archive could be used to train models on how posts have affected markets.

Market reactions to presidential posts have been large on some occasions. On April 9, 2025, a presidential post that paused many new tariffs was followed that day by a 9.5% rise in the S&P 500 and a greater-than-5% gain in Bitcoin, coinciding with hundreds of millions of dollars in liquidations among leveraged crypto shorts. On March 23, 2026, a statement postponing planned strikes against foreign energy infrastructure was followed within minutes by a drop in oil prices of more than 13%, a rise in U.S. stock futures and a quick move in Bitcoin.

The commercial rationale for the feed rests on speed. Faster machine delivery can allow automated systems to classify a post, map exposures and execute or adjust trades before markets fully price the information. Firms also use fast feeds defensively to cancel orders or reduce positions ahead of a market move. The company compares the product to other paid market-data services that sell lower latency and greater reliability.

The president is the largest beneficial owner of Trump Media through the Donald J. Trump Revocable Trust, which the company’s filings show holds roughly 41.1% of voting power. The trust names the president as sole beneficiary and identifies Donald Trump Jr. as trustee. The company has described the feed as a potential high-margin recurring revenue stream that could contribute to shareholder value.

Some lawmakers have asked regulators to review the product. A member of Congress requested that the Securities and Exchange Commission examine whether the feed raises securities-law, market-manipulation or investor-protection issues and coordinate with other regulators. A senator urged financial institutions to reject the service on the grounds that it could create an information asymmetry around government communications.

Legal advisers note a distinction between distributing public posts faster and trading on material non-public information. Insider-trading rules generally require the misuse of confidential information or a breach of duty. That legal view would change if customers received unpublished announcements, if publication times were manipulated, or if someone traded with advance knowledge of a post. Public descriptions of the product state that it will transmit posts after they are published on the company’s platform.

The feed’s value will depend on operational details. Customers will want exact latency measurements in milliseconds, a definitive list of included accounts, the frequency of account changes, and contractual terms on pricing and cancellations. The product’s advantage will shrink if the president routinely publishes identical announcements on other official channels at the same time.

When the feed goes live, researchers and market participants will be able to compare authoritative publication times to the timing of price moves in stocks, futures, currencies, oil and crypto. The company will report customer numbers and revenue in future filings, which will provide additional evidence about commercial demand and the product’s financial impact.