Nubank nominated for Best Digital Assets Neobank

Nubank, the São Paulo-based neobank, received a nomination for Best Digital Assets Neobank at the BeInCrypto Institutional 100 Awards 2026 after rolling out several crypto features in 2026.

In March 2026 Nubank launched Earn Crypto, a staking-style product inside the Nu app. The feature began with a promotional 6% reward rate for Solana and is being rolled out to eligible clients, with plans to support additional assets.

The bank’s crypto offering allows customers to buy, sell and store 29 cryptocurrencies inside the Nu app. New capabilities added in 2026 include on-chain deposits and withdrawals, scheduled purchases, price alerts, USDC swaps and USDC rewards.

In April 2026 Nubank introduced a progressive discount model for trading fees that can reduce fees by up to 100% based on trading volume over the previous 45 days. Under that model, Ultravioleta clients and first-time crypto buyers qualify for zero-fee transactions. In May 2026 the bank ran a Bitcoin Pizza Day campaign that waived Bitcoin purchase fees for 24 hours and extended zero-fee trading to the other assets available on the platform during the promotion.

Nu Holdings reported more than 135 million customers globally by March 2026, including about 115 million in Brazil, and an activity rate of 83%. Nubank Crypto serves more than 7 million clients on the platform.

Stablecoins are part of Nubank’s crypto product strategy. A partnership with Circle made USDC available to a large Brazilian user base; Circle reports that more than 100 million Brazilians now have USDC access through Nubank. Nubank data show roughly 25% of beginner crypto buyers on the platform chose USDC as their first purchase, and USDC trading volume on the app increased about 30% in the first half of 2025.

Michael Rihani, Senior Director of Digital Assets at Nubank, described the company’s approach to onboarding new crypto users: “Your first crypto purchase actually has zero fee and you can start with as little as one Brazilian real. A lot of people are concerned that they have to have tens of thousands, hundreds of thousands of reais or dollars to even get into crypto. So we make it very obvious and easy.”

The nomination cites Nubank’s product additions and customer reach in 2026, including Earn Crypto, broader USDC access, reduced trading fees and on-chain transfers available inside the Nu app.