Influence360 launches AI Web3 KOL platform with attribution

Influence360 launched an AI-powered platform that helps Web3 projects discover and hire key opinion leaders across more than 10 languages and channels including X, YouTube, TikTok and Telegram. The platform combines campaign management, real-time tracking and AI optimization to link influencer activity to measurable outcomes.

The product lets projects search KOLs by region and language, run structured campaigns from a single dashboard and use smart-contract escrow to automate and secure payments. Real-time performance tracking and attribution show which creators and content formats drive results across markets.

Co-founders Dejan Horvat and Laura Toma built Influence360 after nearly a decade running campaigns and partnerships in Web3 at Innovion. Horvat commented on the platform’s purpose: “Web3 influencer marketing already moves serious budgets, but the infrastructure around it still feels too basic for the level the market has reached. Influence360 turns every campaign into data, showing which creators deliver value, what content works, and how to optimize spend over time.”

At launch the company published a benchmark study, The State of Web3 Influencer Marketing 2026, based on a survey of 143 Web3 KOLs across seven regions. The research found that more than half of respondents reported earning between $1,000 and $5,000 per campaign, while more experienced creators reported higher fees. Only 35% of respondents reported being paid by every project they worked with, and 97% reported working with the same projects multiple times.

The platform includes permission-based access for agencies and talent managers. Influencers can grant agencies defined access for campaign applications and payment handling. Agencies can manage rosters from a single account, apply to campaigns on behalf of creators, add their own pricing on top of influencer rates, and receive a share of platform fees for creators they introduce.

Influence360 plans to expand its referral program into a dedicated affiliate marketing feature focused on performance-based campaigns. The company’s roadmap also lists advanced analytics, user-generated-content campaign infrastructure and automation tools for benchmarking and optimization.

Influence360 says the platform is open to Web3 projects, creators, agencies and affiliate partners. More information is available at influence360.io.